Michelle Björkholm works as a project leader at the Faculty of Business with special responsibility for coordinating projects in Ostrobothnia. Björkholm's focus is on digitalization and marketing. She also works on identifying new areas of development in the business sector in Ostrobothnia.
Areas of Expertise and interest
- Digitalization
- Marketing
- Small Businesses
Current Projects
Digiboost Sydösterbotten
Period: 1.4.2024 - 31.12.2025
The project strengthens collaboration between universities, the public sector, students, and companies to enhance small businesses' digital competence in South Ostrobothnia.
Publications
Björkholm, M. (2021) Jakobstadsnejden får en Digiboost. Svängrum, 3.12.2021. https://svangrum.sofuk.fi/2021/50-december/314-jakobstadsnejden-far-en-digiboost
Björkholm, M. (2022). Småföretag i behov av en Digiboost. Vasabladet, 10.4.2022. https://www.theseus.fi/bitstream/handle/10024/783530/Bjorkholm_2022_Smaforetag_i_behov_av_digiboost_Vasabladet_10.4.pdf?sequence=1&isAllowed=y