James Simpson is the project manager for Light in the Dark and team leader for the Tourism research theme at the Faculty of Business. He has extensive experience working with tourism development in rural areas in Finland and international projects, and holds an M.A. from Glasgow University and a master's degree in Outdoor Education from Linköping University.
Simpson has previously worked with capacity building projects for small and medium-sized tourism companies, focusing on resilience and sustainability, quality and season extension, as well as new product and service concepts, digitalization, and distribution channels. Several of the resulting new products and packages are sold through international tour operators. He has also previously worked with the development of hiking, walking, and cultural trails, as well as digitalized concepts and tourist services along these trails.
Teaching
- Simpson is active in an international research group exploring people's relationship with outdoor environments and tourism.
- Simpson has also previously taught courses in rural and cultural tourism as well as sustainable tourism.
