Hanna Guseff is a Research Manager at the Faculty of Business. She is an expert in research, development and innovation, with a particular focus on concept development, change management, strategic work, green transition, ecologically and economically sustainable business operations, business development and entrepreneurship, as well as innovative processes.
Guseff holds a Master's degree in Business Administration (M.Sc. Bus Adm) and is a qualified vocational teacher. She has previously taught subjects such as value-creating business development, brand building, digital marketing, and team leadership. Additionally, she has served as operations manager for Drivhuset Novia, founded a business collaboration network for students, coached students, and worked as a lecturer at Novia University of Applied Sciences.
Hanna has extensive experience working with communication, strategy, and network collaboration in national and local public sectors. The Triple Helix model is actively used in the development of the department's RDI projects.
Areas of Expertise and interest
- Circular Business Models and their Profitability
- Innovation Models, especially the Quintuple Helix Model
- Change Leadership
- Service Development and Productization in SMEs