Webinar: “Low season Travel - Harnessing the Magic of Darkness and Dark Skies”

Are you ready to discover the possibilities of low-season tourism? Welcome to a unique webinar where we explore the hottest tourism trends for 2025, with special focus on darkness and dark skies.

While BBC and Booking.com predict exciting 2025 trends like noctourism, hidden gems, and peaceful "calmcations", the key question remains: how can we harness our regions' unique elements to attract tourists during the low season? This webinar explores the growing international demand for off-season travel and offers inspiring examples of how to create transformational tourism experiences.

International experts, including Ged Brown from Low Season Traveller and researcher Susanna Lahtinen, will share insights on developing attractive tourist experiences during the off-season. Learn how darkness can become a resource and how your destination can benefit from growing trends in "noctourism" and "coolcation".

Aimed at tourism companies, destinations, and other tourism professionals, the webinar brings together two Interreg projects, Light in the Dark and GLOW 2.0, focusing on the themes of seasonality in rural tourism and dark sky tourism.

Register now to gain insights into:

• International off-season tourism trends
• Practical examples of successful concepts
• The potential of darkness as a tourist attraction
• Expert knowledge in Dark Sky tourism

Sign up: https://network.novia.fi/Events/307/Apply 

Organizers: Novia University of Applied Sciences and Karelia University of Applied Sciences

All registered participants will receive access to the recording.

Photo: Sander Rannakivi