Curricula 2017–

2017/2018 » Social Sciences, Business and Administration » Degree Programme in Business Administration, Turku » ELECTIVE PROFESSIONAL STUDIES » New Markets, New Communication » From international to global marketing

From international to global marketing

Realization plans
Code: FEKÅ16MK04
Name: From international to global marketing
Extent of studies: 6
Rekommenderad studiegång (SP): Year 1:     Year 2:     Year 3: 6    Year 4:     Year 5:     
Course-specific competence: understands the context of going global.
is familiar with different alternatives of internationalization.
can analyze a company's prerequisites for international acitivities and plan an activity such as export-/import plan, market entry, global market mix.
adopts a new, modern marketing approach with new strategies and new ways of acting
Course-specific competence (file):
Language of instruction:
Administering Degree Programme:

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