Curricula 2017–

2017/2018 » Social Sciences, Business and Administration » Degree Programme in Business Administration, Turku » ELECTIVE PROFESSIONAL STUDIES » New Markets, New Communication » Digital Marketing

Digital Marketing

Realization plans
Code: FEKÅ16MK03
Name: Digital Marketing
Extent of studies: 6
Rekommenderad studiegång (SP): Year 1:     Year 2:     Year 3: 6    Year 4:     Year 5:     
Course-specific competence: The student

- knows about current techniques and is able to utilize digital channels for reaching the target groups.
- is able to compose his/her message correctly depending on the channel used.
- has knowledge about measuring and analyzing the effect of marketing in digital channels.
- is able to integrate digital marketing by means of traditional channels.
- knows how to compose digital marketing in a profitable manner.
Course-specific competence (file):
Language of instruction:
Administering Degree Programme:

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