Curricula 2017–

2017/2018 » Social Sciences, Business and Administration » Degree Programme in Business Administration, Turku » ELECTIVE PROFESSIONAL STUDIES » The Customer, Trademark and Legal Aspect » Building and developing brands

Building and developing brands

Realization plans
Code: FEKÅ16MF02
Name: Building and developing brands
Extent of studies: 6
Rekommenderad studiegång (SP): Year 1:     Year 2: 6    Year 3:     Year 4:     Year 5:     
Prerequisites:
Course-specific competence: understands the importance of branding for a businesS.
knows the main theoretical models and processes for brand building.
can analyse, build and develop a brand.
knows how to communicate the brand internally and externally.
knows how to measure brand performance.
Course-specific competence (file):
Language of instruction:
Administering Degree Programme:
Remarks:


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