Curricula 2017–

2017/2018 » Social Sciences, Business and Administration » Degree Programme in Business Administration, Turku » ELECTIVE PROFESSIONAL STUDIES » The Customer, Trademark and Legal Aspect » Marketing Communications and PR

Marketing Communications and PR

Realization plans
Code: FEKÅ16MF01
Name: Marketing Communications and PR
Extent of studies: 6
Rekommenderad studiegång (SP): Year 1:     Year 2: 6    Year 3:     Year 4:     Year 5:     
Course-specific competence: The student

- is able to develop and apply a marketing communications plan.
- is able to draw up a message adapted to the target group and select the right channel, both internally and externally.
- knows about current media and knows how to utilize them in communications.
- knows about measuring the results of marketing communications.
- is able to integrate PR as a part of marketing communications.
Course-specific competence (file):
Language of instruction:
Administering Degree Programme:

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