Curricula 2017–

2017/2018 » Social Sciences, Business and Administration » Degree Programme in Business Administration, Turku » Professional Studies » Managing Customer Relationships and New Markets » Managing Customer Relationships

Managing Customer Relationships

Realization plans
Code: FEKÅ16KM01
Name: Managing Customer Relationships
Extent of studies: 6
Rekommenderad studiegång (SP): Year 1:     Year 2: 6    Year 3:     Year 4:     Year 5:     
Course-specific competence: The student

- has knowledge about the relevant theories and concepts within customer relations.
- is able to develop customer relations by means of processes and models.
- is able to analyze customer value and profitability.
- is able to use information systems when handling customer relations.
- is able to choose the right channels in order to reach the target group with his/her message.
Course-specific competence (file):
Language of instruction:
Administering Degree Programme:

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