Curricula 2017–

2017/2018 » Social Sciences, Business and Administration » Degree Programme in Business Administration, Turku » Core Studies » Teamwork, Projects and Entrepreneurship » Principles of Marketing

Principles of Marketing

Realization plans
Code: FEKÅ16TPE05
Name: Principles of Marketing
Extent of studies: 3
Rekommenderad studiegång (SP): Year 1: 3    Year 2:     Year 3:     Year 4:     Year 5:     
Course-specific competence: The student

- has a good grasp of the fundamental principles of marketing
- knows about the importance of customers
- is able to carry out customer segmentation
- is able to choose the right channels to reach the target group with his/her message
Course-specific competence (file):
Language of instruction:
Administering Degree Programme:

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