Curricula 2015–

D = full-time studies
F = part-time studies

2015/2016 » Social Sciences, Business and Administration » Degree Programme in Business Administration » Professional Studies » Marketing » Customer Relations and Profitability

Customer Relations and Profitability

Realization plans
Code: FEV13MF03
Name: Customer Relations and Profitability
Extent of studies: 3
Rekommenderad studiegång (SP): Year 1:     Year 2: 3    Year 3:     Year 4:     Year 5:     
Prerequisites: Basics of Marketing 6 cu
Course-specific competence: Students
-understand the importance of customer relation management
-can determine the profitability of a customer
-can frame strategies, sales forecasts and calculations needed in marketing
Course-specific competence (file):
Language of instruction:
Administering Degree Programme:

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