Degree Programmes conducted in Swedish 2014–

2014/2015 » Social Sciences, Business and Administration » Degree Programme in Business Administration » Basic studies » Marketing Skills » The customer

The customer

Realization plans
Code: FE10MK01
Name: The customer
Extent of studies: 6
Rekommenderad studiegång (SP): Year 1:     Year 2: 6    Year 3:     Year 4:     Year 5:     
Course-specific competence: The student
- is able to identify and describe the customer processes of the company
- understands the prerequisites for creating customer relations
- is able to analyze the customer potential of the company
- presents customer information in writing, orally and in a visual way
- develops his/her understanding of the importance of customer relations for the company
- understands the importance of cultural differences in creating customer relations
- understands the principals for customer oriented operations
Course-specific competence (file):
Language of instruction: Svenska
Administering Degree Programme:

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