Degree Programmes conducted in Swedish 2014–

2014/2015 » Social Sciences, Business and Administration » Degree Programme in Business Administration » Basic studies » Marketing Skills

Marketing Skills

Realization plans
Code: FE10MK
Name: Marketing Skills
Extent of studies: 15
Rekommenderad studiegång (SP): Year 1:     Year 2: 15    Year 3:     Year 4:     Year 5:     
Module-specific competence: The student
- takes responsibility for own activities and acts in line with agreed course of actions
- listens to others and can present facts by using different styles of communication
- masters typical communication situations within the field of business
- is able to to critically evaluate information and see the comprehensive view
- understands and can apply the principles for customer oriented operations
- has detailed business knowledge within marketing
- can develop business processes
- can apply economic theories for innovative problem solving
Module-specific competence (file):
Language of instruction: Svenska
Administering Degree Programme:

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