Degree Programmes conducted in Swedish 2014–

2014/2015 » Social Sciences, Business and Administration » Degree Programme in Business Administration » Optional professional studies » Marketing » Planning and marketing management

Planning and marketing management

Realization plans
Code: FE10MF03
Name: Planning and marketing management
Extent of studies: 12
Rekommenderad studiegång (SP): Year 1:     Year 2:     Year 3: 12    Year 4:     Year 5:     
Course-specific competence: The student
- masters marketing management
- is able to apply theoretical knowledge to practice in varied ways
- is able to apply the professional ethical principals within the marketing work
- masters typical communications situations within the field of business
- co-operates with others in multi-professional working groups
- uses information and communications technology in the marketing work
- uses essential information sources in marketing
- understands the demands and the effects of internationalization
Course-specific competence (file):
Language of instruction: Svenska
Administering Degree Programme:

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