Degree Programmes conducted in Swedish 2014–

2014/2015 » Social Sciences, Business and Administration » Degree Programme in Business Administration » Optional professional studies » Marketing » Brand management

Brand management

Realization plans
Code: FE10MF05
Name: Brand management
Extent of studies: 6
Rekommenderad studiegång (SP): Year 1:     Year 2:     Year 3: 6    Year 4:     Year 5:     
Prerequisites:
Course-specific competence: The student
- presents information in writing, orally and in a visually by using different communication styles
- is familiar with the professional ethical principals concerning work with brands
- co-operates with others in multi-professional working groups
- uses information and communications technology central for brand work
- is familiar with basics and methods and has knowledge for studying the effects of brand input
- understands the principles for how brands affect business operations
- has knowledge of brand management within marketing
- is able to apply brand theories for innovative problem solution
Course-specific competence (file):
Language of instruction: Svenska
Administering Degree Programme:
Remarks:


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