Degree Programmes conducted in Swedish 2014–

2014/2015 » Social Sciences, Business and Administration » Degree Programme in Business Administration » Optional professional studies » Marketing » Developing and managing customer relations

Developing and managing customer relations

Realization plans
Code: FE10MF02
Name: Developing and managing customer relations
Extent of studies: 6
Rekommenderad studiegång (SP): Year 1:     Year 2:     Year 3: 6    Year 4:     Year 5:     
Prerequisites:
Course-specific competence: The student
- is able to plan, organize and develop customer relations
- is able to listen to customers and present information in writing, orally and visually by using different communications styles
- masters communication in customer meetings
- understands the principles for profitable customer relations
- develops and is prepared to manage customer relations
- holds a deeper business knowledge of customer relations
- is able to apply theories about customer relations to innovative customer thinking
- is able to apply the newest knowledge of customer relations to working life
- is able to develop customer relations and apply customer thinking
Course-specific competence (file):
Language of instruction: Svenska
Administering Degree Programme:
Remarks:


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