Curricula 2018–

2018/2019 » Natural Resources and the Environment » Degree Programme in Natural Resources and the Environment, Agriculture » Professional studies » Bioeconomy I » Marketing and Sales

Marketing and Sales

Realization plans
Code: BE16BEI01
Name: Marketing and Sales
Extent of studies: 3
Rekommenderad studiegång (SP): Year 1:     Year 2:     Year 3: 3    Year 4:     Year 5:     
Prerequisites:
Course-specific competence: The student
- understands the importance of marketing in creating a network of customer relationships
- can make an effective competition and customer analysis and establish a marketing strategy for a selected company
- understands the importance of and the difference between external and internal marketing
- can evaluate the marketing process and adapt it to a sales profile and the correct customer group
- knows the most important legislation regarding consumer and competition protection
Course-specific competence (file):
Language of instruction: Svenska
Administering Degree Programme:
Remarks:


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