Ashkan Pakseresht


Ashkan Pakseresht bw taken by OlleFranzen 002

Ashkan Pakseresht is a senior researcher at the department of Bioeconomy at Novia University, and studies the consumers and farmers’ decision making.

Contact details:; tel. +358504712882

Research interests

Ashkan Pakseresht is a researcher at the department of Bioeconomic at Novia, and studies the consumers’ and farmers’ decision making related to agro-food innovations. Ashkan’s research interests include consumer preferences and acceptance, choice analysis, behavioural decision making, risk analysis, willingness to pay, animal welfare, sustainability, novel food technologies and bioeconomy.


Ashkan is interested in behavioural and experimental economics in relation to food innovation. His current research concerns seizing opportunities and competence building of food innovation provided by blue bioeconomy. The research aim is to provide a thorough understanding of challenges as well as competitive landscape of potential food substitute alternatives derived from marine resources. Ashkan is also co-working on a funded project examining the role of Blockchain in Sustainable Food Value Chain. The aim is to recognise and get to grips of how big data and specifically Blockchain technology can boost the suitability in food value chain.


Ashkan obtained his PhD in Business Economics from SLU in 2017. His doctoral thesis is oriented on the study of an in-depth understanding of the driving forces behind consumer attitudes and behaviours related to the use of agro-biotechnology for multi-functional food products. Data collected for this project through a set of artefactual field experiments in Sweden and Germany. Ashkan also has supervised a research project with focus on the effects of corporate behaviour on the intangible assets value (principally brand value).

Ashkan has received his second Master of Science degree in Agricultural Economics and Management from SLU. He also has a Master Degree in Business Administration specializing in International Marketing.

Keywords: consumer food choice, behavioural economics, experiment, food innovation, corporate responsibility, brand management, agribusiness, sustainability, food technology, bioeconomy.

Selected publications

Butkowski, O., Baum, Chad M., Pakseresht, A., Bröring, S., and Lagerkvist, C.J. (2020). Examining the social acceptance of genetically modified bioenergy in Germany: Labels, information valence, corporate actors, and consumer decisions, Journal of Energy Research & Social Science, Volume 60, February 2020, 101308 .(

Butkowski, O., Pakseresht, A., Lagerkvist, C.J., and Bröring, S. (2017). “Debunking the Myth of Consumer Rejection of Green Genetic Engineering: Empirical Evidence from Germany”. International Journal of Consumer Studies, Volume 41, Issue 6. Pp. 723–734.

Pakseresht, A., McFadden, B.R., and Lagerkvist, C.J. (2017). “Consumer acceptance of food biotechnology based on policy context and upstream acceptance: Evidence from an artefactual field experiment”, European Review of Agricultural Economics, 44(5), pp. 757–780.

Hess, S., Lagerkvist, C.J., Redekop, W., & Pakseresht, A. (2016). “Consumers’ Evaluation of Biotechnology in Food Products: New Evidence from a Meta – Survey”, European Review of Agricultural Economics, 43(5), pp. 703-736.

Pakseresht, A. and Mark-Herbert, Cecilia (2016). “A review of sustainable development in brand value assessments”. Social Business, Volume 6, Number 3, 2016, pp. 219-247.

Pakseresht, A. and Mark-Herbert, Cecilia (2014), “Leveraging brand value through corporate responsibility”, International Journal of Sustainable Development, 17(3), pp. 281-297.

Mark-Herbert, C., Rotter, J. and Pakseresht, A. (2010). “A Triple Bottom Line to Ensure Corporate Responsibility”. In Berg, P. (Eds.), Timeless Cityland: An Interdisciplinary Approach to Building the Sustainable Human Habitat, (pp.1-7). Uppsala: Sveriges Lantbruks Universitet.

Doctoral Thesis: Pakseresht, Ashkan (2017), Decision-Making and Risk Responsibility Related to the Use of Food Biotechnology, Doctoral Thesis, Department of Economics, Swedish University of Agricultural Sciences (SLU), Uppsala, Sweden. Available at:

Master Dissertation: Pakseresht, Ashkan (2010), Brand equity and corporate responsibility- A review of brand valuation methods, Master Degree thesis in Agricultural Economics and Management, ISSN 1401-4084, Swedish University of Agricultural Sciences, Department of Economics, Uppsala, Sweden. Available at: